Designfest and 56. TDC-SHOW NY






VOCO means voice. VOCO is Esperanto. VOCO connects civilisations. In lectures, exhibitions and workshops, international designers, and theoreticians raise their voices about design as a society defined by discipline. VOCO is spotting new trends. VOCO is going to be a festival – a designfest about the civilisation shaped and civilisation establishing role of design. The first VOCO is about GHOSTS, BARBARIANS and EXOTICS.

GHOSTS: Which ghosts are wandering through our society? Who is defining today's zeitgeist? Zeitgeist describes the spirit of the here and now, articulating the characteristics of our epoch. How do we define our current culture? Which subcultures are significant? What influence do fashion, music and art have on today's culture? What does design look like in these disciplines? > hereto will speak: Mario Lombardo & Frédéric Teschner

BARBARIANS: We would like to think that creative artists represent the beauty and good in humans. They reflect the opposite of cultural indifference and barbarism. But something completely new can only be created by breaking with old traditions. How are new radical forms created? Where are the borders of supposedly poor taste? Who defines taste as good or bad? > hereto will speak: Daniel van der Velden/Metahaven & Alex Jordan/Nous Travaillons Ensemble

EXOTICS: The exotic, the different and the strange is an object of fascination on the one hand and on the other, it helps form identity in our increasingly globalized world. A global experience is created by the accelerated transfer of information and modern technologies. People from different parts of the world are now eyewitnesses to the same political and media events. The local experience is influenced by the global. Asian or oriental countries have a different aesthetic appearance from western civilisations. What are the similarities and what are the differences? Where are new images and trends created? How is civilization created out of new images and designs? > hereto will speak: Jianping He/Hesign & Reza Abedini

As an introduction, a scientific lecture will explain the coherences between culture, civilisation and society, philosophy and design to get an extended background knowledge and to advance the view for the following lectures of the designers. > hereto will speak: Dr. phil. Christian Alexander Bauer

Two days. One place for exchange. We will see & talk, work & think, celebrate & dance. Together with international speakers and workshopleaders. The 56th TDC-Show from New York will display the best typographic works from all over the world. The Mag-Schau will present the newest trends in editorial design. Magazines will be opened and horizons will be widened. For Mad will play Electro Nu Rave Indie Dance. VOCO : Designfest. Let's celebrate!


Friday, 03.12.2010

Workshops & Introduction Lecture,
Opening TDC-Show & Mag-Schau:

  • 9:00 am Reception at the Workshop-Studios (Korngasse 6)
  • 9:30 am - 5:00 pm Workshops Annik Troxler, Karl Nawrot, Jung & Wenig
  • 5:30 pm - 6:30 pm Registration Designfest (Neue Universität, Sanderring 2)
  • 6:30 pm - 7:00 pm Opening: Magdalena Leupold & Sebastian Muth,
    Prof. Gertrud Nolte & Prof. Uli Braun
  • 7:00 pm - 8:00 pm Introduction Lecture Dr. phil. Christian Alexander Bauer
  • 8:15 pm - 10:00 pm Opening of the 56. TDC-Show by Prof. Gertrud Nolte,
    German Liasson Committee of the Type Directors Club New York

Saturday, 04.12.2010

Lectures & TDC-Show & Mag-Schau:

  • 9:00 am - 10:00 am Good-Moring-Coffee
  • 10:00 am Welcome & Summary of the thesis from the last evening
    by the presenter Dr. phil. Christian Alexander Bauer
  • 10:15 am - 11:15 am Mario Lombardo
  • 11:30 am - 12:30 am Frédéric Teschner
  • 12:30 am - 1:45 pm Lunch
  • 2:00 pm - 3:00 pm Alex Jordan
  • 3:15 pm - 4:15 pm Daniel van der Velden
  • 4:15 pm - 4:45 pm Coffee-Break
  • 4:45 pm - 5:45 pm Jianping He
  • 6:00 pm - 7:00 pm Reza Abedini
  • 7:00 pm Resumée & Discussion
  • 9:30 pm Party & Get together

Until Saturday, 11.12.2010

56. TDC-Show NY


Mario Lombardo

  • Mario Lombardo was born in 1972 and was the artdirector of the Popculture Magazine SPEX. Since 1998 he have supervised different Music-, DVD-, fashionlabels and magazines. Besides his work for SPEX he founded the BUREAU Mario Lombardo in 2004. He is working primarily for cultural contexts as art, fashion, music, photography, design, architecture and tv-design and works always interdisciplinary. By so doing, he succeed in provide coherences with language, space, aesthetics and poetry. Mario Lombardo is a judge member of several photography- and designprices and have been teaching at designuniversitys like HfG Offenbach, UdK Berlin, FH Düsseldord, FH Potsdam, Merz Akademie Stuttgart, HfK Bremen and HS Pforzheim. His works were priced with more than 70 national and international designprices. 2008 he was choosen as the "Visual leader of the Year". >

Frédéric Teschner

  • Through his wide-ranging experience in the realms of contemporary graphic design, Frédéric Teschner has developed and fine-tuned his work with drawings, signs and typography in the age of the internet – a context in which digital value and concepts relating to resolutions and compression of computerized documents, nowadays transmitted in the form of digital files, have established new aesthetic norms for the contemporary image and for its reproduction processes. At the same time, each of Frédéric Teschner’s graphic designs also subtly addresses issues of memory and the rekindling of history, or examines the evolution of forms and the ideas that underpin them. >


  • Punkt, Punkt, Komma, Strich - fertig ist das Mondgesicht. That's Grafikdesign. Or typography if you are obsessed by letters and so. Aber das Moonface kann ja mehr, als nur freundlich lächeln. GRRRRRRRRRRR...In fact you can provoke street riots with your Moonface. Also los. And use a dictionary, if you have difficulties to understand me. Alles Gute. Alex Jordan studierte an der Kunstakademie Düsseldorf und war Meisterschüler bei J. Beuys. Danach künstlerische und politische Gehversuche. 1976-1991 Grapus (Ivry, Frankreich). Seitdem Atelier "Nous Travaillons Ensemble" (Paris) und Fotografengruppe "le bar Floréal" (Paris). Professor für visuelle Kommunikation an der Kunsthochschule Berlin-Weissensee. Designer AGI. >

Daniel Van Der Velden / Metahaven

  • Studio Metahaven, run by Daniel van der Velden and Vinca Kruk is one of the most innovative studios for design and research. Projects, summarized in "Uncorporate Identity" are around visual identities and politics. They are dealing with truth and fake, marketing and art. Daniel van der Velden says that we are witnessing an democratization of fake and that especially the world wide web is predestinated as a platform for fake and untruth. So his visual works are progressively inspired by politics and globalization and they are breaking with traditional "rules" and "forms" of design to communicate contents. >


  • Jianping He was born in 1973, China. He is now living in Berlin, working as a graphic designer, professor and publisher. He studied graphic design at the China Academy of Art, Hangzhou, the Berlin University of Arts and Free University of Berlin. Then, he has been teaching in the Berlin University of the Arts, employed as a guest professor of the Hong Kong Polytechnic University and the China Academy of Art Hangzhou. He has been globally awarded for his design. >

Reza Abedini

  • Reza Abedini graduated as a graphic designer at the school of Fine Arts in Tehran in 1985. In 1992 he received his B.A. in painting from the Tehran Art University. From 1993 onwards, Reza Abedini Studio's reputation grew steadily along with its body of work. Recognition came first in Iran, and quickly followed in the rest of the world. His vision and work has traveled the world through exhibitions, awards and lectures. In 2006, he won the prestigious Prince Claus Prize. In 2009, he founded international design agency OrientationLab with strategic director Paul Hughes (LAVA). Abedini currently lives and works in the Netherlands. >

Dr. Christian Alexander Bauer

  • Christian Alexander Bauer (PhD) studied German language and literature, philosophy and political science at the universities of Wuerzburg  and Cologne and was awarded his doctorate at Wuppertal university's department of Design Art on the subject  of "Sacrificium intellectus – the sacrifice of the intellect in the arts of Karlheinz Stockhausen, Botho Strauss and Anselm Kiefer." Between 2005 and 2010 he was working as an associate to Professor Dr Bazon Brock. C.A. Bauer is a lecturer at the FH Wuerzburg-Schweinfurt as well as the Staatliche Hochschule fuer Gestaltung in Karlsruhe.  He is a freelance research writer and lives in Cologne.


IN:TO The designfest starts with workshops on the 03.12.2010. From 9:30 am to 5:30 pm they offer students the possibility to tackle with different techniques and materials for one day – IN:TO VOCO. Through the examination with something new, through perceiving, experiencing and experimentalising the own horizon will be broadened. In small groups the participants should get a sensual and personal connection to materials and techniques. As workshopleaders we could win Annik Troxler from Switzerland, Karl Nawrot from the Netherlands and Jung & Wenig from Berlin. The aim is to experimentalize with forms, colours and materials without pressure to perform and not the finished product is standing in the center of attention. The participants get into contact with something strange but by designing they find something in common. The goals are exchange, fun, a great variety and to establish a common basis for the designfest.


  • Annik Troxler first saw the light of the world in 1979 in Wolhusen. She studied graphic design at the Cantonal School of Art of Lausanne (ECAL), now she lives and works in Basel. 2005 she won the Swiss Federal Competition for Design which gave her the opportunity to collaborate for six month with Mevis & Van Deursen in Amsterdam. Her posters were selected among the Type Directors Club, New York and Tokyo; Tehran Poster Biennale; International Poster Biennal Korea; Poster Biennale Brno; the Golden Bee Moskau; Chaumont Festival de l'Affiche and 100 Best Posters of Germany, Switzerland and Austria. 2004 Annik was also awarded a bronze prize in the group of poster promoting culture and art in the 19th Poster Biennale in Warsaw; 2006 she won with "Intimities 2005" the Grand Prix of the International Poster Triennale of the Museum of Modern Art Toyama in Japan and with "Intimities 2007" she won the first prize at the International Poster Festival in Chaumont, France. >


  • Karl Nawrot is a French designer who lives and works in Amsterdam, the Netherlands. He studied illustration in Lyon and completed a Master's Degree at the Werkplaats Typografie in 2008. He teach at Rietveld Academie in Amsterdam and often works on self-initiated projects. >


  • Christopher Jung and Tobias Wenig met at the Academy of Visual Arts (HGB) in Leipzig in 1999. Among their professors were Cyan and Günter Karl Bose. In 2004 they founded Jung + Wenig (jung = young, und = and, wenig = little). Their work includes books, magazines, CD covers, film and multimedia works for clients in the cultural sector. >



TDC-Show from the Type Directors Club New York displays the best graphic and typographic works from all over the world. The TDC Award is the most important international type and graphic design competition with up to 2500 submissions from up to 35 countries. A commendation from the Type Directors Club of New York is today regarded as the "Oscar of Typography", representing a career springboard and a significant spot as far as creativ ranking is concerned. The TDC-Show can be seen in 5 parallel exhibitions around the whole world and we are very proud that we could present it this year in Würzburg. >


The Mag-Schau will present the newest trends in Editoral-Design. It will show a current and extraordinary range of big classics to monothematic and niche magazines in the field of visual communication and art. Magazines describe the spirit of the here and now, articulating the characteristics of time. Current and relevant they can be explosive when found together. They communicate through content and their visual form, the zeitgeist of our time. The Mag-Schau will give an overview of our cultural perception and contemporary design in this omnipresent discipline.

Elektro Nu Rave Indie Dance
F o r M a d / Munich


University of Applied Sciences Würzburg
Design Department
Magdalena Leupold & Sebastian Muth

Korngasse 6
97070 Würzburg, Germany

Lectures & Exhibitions:
Neue Universität am Sanderring
Sanderring 2
97070 Würzburg, Germany

Pleichertorstraße 30
97070 Würzburg

Accomondation Visitors are asked to organize their own accommodation. We recommend the following hotels:: Youth Hostel:, Hotel Ibis Würzburg:, Central Hotel Garni:

Arrival by train From central Station take the tram line 3, 4, or 5 in the direction Sanderau. Exit at "Sanderring".

Arrival by car A3 from Frankfurt or Nürnberg. Exit Würzburg/Heidingsfeld or Estenfeld. In Würzburg follow B19 towards city center. Exit Sanderau.
A7 from Kassel or Ulm. Exit Rottendorf or Estenfeld. In Würzburg follow B19 towards city center. Exit Sanderau.
Next free parking place you can find at Ludwigkai next to Löwenbrücke. Next fee required parking place you will find at the Residenz. Since there is only limited parking available, we recommend that participants take the train to the designfest.


To participate in the VOCO Designfest, it is necessary to sign up. For this you have to write your name and your email adress in the fields below and make a cross where you want to take part and then you click "Sign up". After that, you´ll get a confirmation via email. Please transfer the amount to the accounting connection you'll find in the email. When we received the money you'll get a registration number via email. That number you'll bring with you to the festival.

Vorträge & TDC-Show & Mag-Schau
20 Eurobooked out
Workshop Annik Troxler
20 Eurobooked out
Workshop Karl Nawrot
20 Eurobooked out
Workshop Jung & Wenig
20 Eurobooked out


Special thanks to all who supported us.

Organized by:

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